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The Art of SEO: Mastering Search Engine Optimization
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About the Author
Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog (http://www.stonetemple.com/blog) regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).Stephan Spencer is an internationally recognized SEO expert, Internet entrepreneur, sought-after professional speaker, and bestselling author. He is the author of Google Power Search and coauthor of The Art of SEO and of Social eCommerce, all published by O’Reilly. He is the host of the podcasts Marketing Speak and The Optimized Geek. Stephan produces and presents the 3-day training intensives Traffic Control and Passions into Profits. He is producing a video-based SEO training and coaching program at ScienceOfSEO.com.Stephan founded the interactive agency Netconcepts in 1995 and grew it into a multinational SEO firm, with dozens of staff in each of its U.S., New Zealand and China offices. Stephan invented a pay-per-click SEO technology called GravityStream which contributed millions annually to the bottom line; indeed the technology was responsible for the majority of Netconcepts’ revenue. Netconcepts was acquired in 2010 by Covario. Covario was in turn acquired by the multi-billion dollar ad agency conglomerate Dentsu Aegis in 2014. Stephan's clients since the acquisition have included Zappos, Sony, Chanel, Quiksilver, Bed Bath & Beyond, Best Buy Canada, Fluor, CNBC, Bloomberg BusinessWeek, Despegar, and IEEE, among others.Stephan has spoken at hundreds of Internet marketing events, including all the major conferences in the search and ecommerce industries (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to Search Engine Land, the Huffington Post, Multichannel Merchant, Practical Ecommerce, DM News, and MarketingProfs, to name a few. Stephan is an avid blogger. He blogs at StephanSpencer.com, ScienceOfSEO.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, and ChangesForGood.org. Stephan is on the board of Impact Network, a nonprofit that builds and operates schools in Zambia. Stephan holds an M.S. in Biochemistry from the University of Wisconsin-Madison.Connect with and follow Stephan on Facebook (StephanSpencerSEO), Twitter (@sspencer), Google+ (+StephanSpencer), and Pinterest (stephanspencer).As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets,including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.
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Product details
Paperback: 994 pages
Publisher: O'Reilly Media; 3 edition (September 5, 2015)
Language: English
ISBN-10: 1491948965
ISBN-13: 978-1491948965
Product Dimensions:
7 x 2 x 9.2 inches
Shipping Weight: 3.7 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
129 customer reviews
Amazon Best Sellers Rank:
#53,231 in Books (See Top 100 in Books)
First, this is a glossary of terms + ads for pay SEO services. If I wanted to pay someone for services I wouldn't buy a book to tell me who to pick. Very bad.Second, the book is loaded with misprinted pages, especially the photos. See attached pics.Wow. What a waste of money. :(
This is an exceptional resource that I should have read much earlier in my web career. I own and operate two businesses that are predominantly driven through web traffic, and have relied exclusively on outsourced SEO. This book provides ANYONE who has a website and relies on it for their livelihood to gain enough knowledge to effectively manage their vendors, if not enough to handle the basics in-house. The book was written about 5 years ago - after the last "big wave" of changes in how Google ranks and the Bing/Yahoo combo for search. Based on what I know, the information and approach is still solid. While the vendors and some of the tactics have changed - and the pace of change on the web is extreme - the book hits the spot.
Easy to understand and very thorough.I expect the next edition out relatively soon, but this book was too good to not have a copy of.
The four authors did a great job in the scope of the subject matter in this book. The publisher did a great job with The Table of Contents, Glossary and Index as all are comprehensive.This book should have a 5-star rating. However, the publisher provides page after page of screen captures that are not legible! I paid $45.36, including sales tax, for this book and should return it, based upon the very poor reproduction of the many screen captures. However, I'll retain it, based upon the excellence of material provided by the four authors.The staff at O'Reilly Media produced a quality book with good typography, cover design, paper stocks and perfect binding. This leads me to be completely baffled by their complete disregard of the terrible quality of the screen captures throughout the book.This book is worth purchasing. But be forewarned, as you may be as frustrated as I am, about the terrible reproduction of every screen capture throughout the book.
This is one monster of a book on SEO. Very technically written, not for the ultra-novice, "just starting out online" reader in my opinion.But, after reading this, I got the feeling that I received a firm and solid education on the subject in a WIDE variety of areas. Not to mention, I am a fan of books that can be technically written without sounding "ultra-clinical".I would highly recommend this book to anyone who has read a bunch of blogs or other info on SEO (some of which is misinformation), and really wants the foundational education to keep on their bookshelf as a reference.
Keep this book onyour shelf for a handy reference. It's a great text book for those who want to know SEO. Of course, it constantly changes, but this offers the basics and you'll be glad you have it. Share it with folks who wonder "what are you talking about?" Share it with those who think getting to rank in Google is easy.
I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn't understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved. I highly recommend to anyone beginning their exploration of SEO to buy and read this book. I plan on reading the book a second time, to take extensive notes to reference for further study.
The content was very good. However the problem is that the book should have been 200 pages shorter, at least. Many parts repeat themselves multiple time throughout the book. It's clear that there were multiple authors, and they did not take the time to make sure concepts were not repeated needlessly.
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The Art of SEO: Mastering Search Engine Optimization PDF
The Art of SEO: Mastering Search Engine Optimization PDF
